Understanding Your Physician Customer

During Understanding Your Physician Customer you will gain insight into what your physicians need and want in order to prescribe or recommend your product.

This course is based on the latest research from surveys and physician focus groups.

It looks at the process your customers go through in order to decide to use your product and why they need certain information.

Understanding your physician is key to developing a core set of clinical selling skills. Your representatives will walk away with a complete understanding of what information their customers need to be confident in prescribing or recommending their product.

Learning Objectives include:

	Review industry trends and their impact on doctors
	Know the value of the Total Office Call
	Examine data from physician focus groups on what they want in a sales representative
	Review the process physicians go through to diagnose and treat patients
	Understand how to apply this process to change their prescribing habits
	Applications Workshop and Presentations
	Role-Play New Skills

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TAP Consulting, LLC
 Reaching Maximum Growth By Strengthening Your Foundational Skills
 3340 Greenfern Court Alpharetta, GA 30004
 (770) 596-1498 
Pharma Rep Sales Training... That Works!