Physician Focus Groups

Focus groups are generally recognized to be the most widely used form of market research in America.

A recent study by the Advertising Research Foundation reported that virtually all business organizations use focus groups as a vehicle to learn more about reactions to their products and services.

One market segment that is frequently used for focus groups is physicians. 

Doctors are recruited for focus groups by a wide variety of organizations, including pharmaceutical manufacturers, producers of over the counter medications, financial services companies, and others seeking to talk to the very high income segment of our society.

Conducting focus groups with physicians requires some different procedures and techniques than are used in either consumer or business focus groups. The purpose of this article is to highlight some of the key factors that should be considered in implementing focus groups with physicians to maximize the quality of the research.

Results from Doctor Focus Groups run by Tap Consulting Company: